Providing guests with local information will help you distinquish yourself from your competiion. I am not talking about putting a leaflet box in your reception, but a more proactive approch.
In American films the concierge is a guy with the knowledge, good advice given in person on recommendation is invaluble to a guest and can help make the guests break even more enjoyable.
Join a local business group and get to know the resturants and attractions around you, perhaps even look to create marketing relationships between you that add value.
Publish your own room information pack, guests will love to read the information, (Particularly when the Wife is getting ready).
One organisation I have worked with is Destination Alliances, there website can be found at: www.destinationallinaces.co.uk
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