Small hotels and guesthouses can use “The Truth” to their advantage. One great little guest house in Bournemouth the Abbey Court, has done just that. They have put a picture of themselves and their dogs on the home page. Traditional marketing “Philosophy” would say this could put off potential customers. I have discovered that in fact Anne Eyles the owner has reported the opposite. The picture shows them to be a friendly and homely place. The truth is that if you don’t like dogs very much the chances are you are not as likly to return – no matter how good the food is – And it is very good!. So my tip for any owner of a guest house with dogs is to use them to help promote the hotel! See their website at http://www.abbeycourtbournemouth.co.uk/
Usefull Hotel Marketing Sites
Friday, 2 May 2008
Honesty is the best policy in hotel marketing!
Small hotels and guesthouses can use “The Truth” to their advantage. One great little guest house in Bournemouth the Abbey Court, has done just that. They have put a picture of themselves and their dogs on the home page. Traditional marketing “Philosophy” would say this could put off potential customers. I have discovered that in fact Anne Eyles the owner has reported the opposite. The picture shows them to be a friendly and homely place. The truth is that if you don’t like dogs very much the chances are you are not as likly to return – no matter how good the food is – And it is very good!. So my tip for any owner of a guest house with dogs is to use them to help promote the hotel! See their website at http://www.abbeycourtbournemouth.co.uk/
Subscribe to:
Post Comments (Atom)

1 comment:
Great idea, I will use this tip on my own site - I will let you know how I get on!
Post a Comment