Consider placing a special promotion section on your web site, but stay away from promotions centered on discounted rates. The most effective special promotions are value-added, not discounted rates. Value-added specials do not compromise or diminish your hotel's position in the marketplace and/or negatively affect rate integrity.
Several years ago, someone had the brilliant idea to include a complimentary breakfast as a value-added feature to improve sales. It worked so well that nearly every hotel now offers it; it is no longer a special feature and could even be a deficit for those who do not offer it.
Create special promotions, which focus on value-added features targeted to the market segment you are seeking. Leisure travelers and corporate travelers have much different sales "hot buttons". Target special promotions towards building incremental new business and not simply to provide your current guests with additional benefits.
The vast majority of travelers make a value judgment when selecting a hotel; simply reducing rates only devalues your product and destroys rate integrity
For more tips goto www.hotelmarketingcentre.com
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