One of the most useful and potentially rewarding qualities you can possess as a hotelier or guest house owner is the ability to communicate with your guests as friends. For a great majority of hoteliers this is almost second nature, maybe even the main reason why they run a guest house.
Building a friendship with your guests is where the small family run hotel or guest house can score big over the larger more impersonal hotels
Take the time to get to know your guest, partuicularly their interests. These “Hot Buttons” can be a good link to repeat business.
For example Peter is taking a weeks break with his wife Emma, Emma has booked some tickets to visit the theatre and as you talk to them you notice that Peter talks about his Golf and that golf appears highly in his list of priorities in life.
So, a few months later you hear about a golf pro talk at your local golf club, a quick email to Peter letting him know about it would be a good use of your time. You could also mention the current theatre shows as Emma likes the thetre.
Some people out there say this is manipulative, that depends on you approch it, if you simply interigate your guests them may be, on the other hand if you treat your guests as friends it wont be a problem.
You can store this information in a database or on a record card. Hotel Control provide a guest database you can use if you want to store this info on a computer.
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