Getting together with the competition may be an odd concept but the fact is that independent hoteliers and guest house owners need to find ways of competing against the big hotel chains for business. One group of hoteliers in Dorset have come together to form a consortium of 16 hotels who all pass referrals when they are full. Bryn Jones from http://www.boscombesparesorthotels.co.uk/ explained that before the group was established he used to say "Sorry we are Full" now through the group he has found that he can confidently pass referrals to others in the group.
For more tips go to http://www.hotelmarketingcentre.com/
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